Watch how to tell a story with data
One of the most valuable tools in any organization is its data, but it’s not always easy for non-experts to understand those numbers. watch how to tell a story with data helps you to convert complex statistics into a compelling narrative that your audience will be more likely to take action on. In this article, we’ll look at some of the best practices when it comes to sharing data insights and how to avoid common mistakes that can lead to misleading or inaccurate conclusions.
Mastering Data Visualization: A Guide to Crafting Compelling Data Stories
The type of data you have will determine the kind of narrative your story can be. For example, a time series data set may be better told in chronological order so that the audience can see how changes or outliers occurred over time. More granular data sets can also be more easily understood by breaking down the information into different levels of detail — for example, showing sales by product and individual rep or examining the performance of multiple companies in the same market.
As you build your narrative it is important to be objective. Manipulating the scale of data or using incorrect units can confuse audiences and make them jump to incorrect conclusions. Equally important is not attempting to manipulate the data to fit your desired narrative or presenting spurious relationships that don’t exist. These pitfalls can be easy to fall into when you are trying to present an engaging story and leave your audience with key takeaways that will improve their ability to apply your data insights in their own business.