Beauty in 2022

Beauty in 2022

Beauty in 2022

Beauty had another bumper year in 2022, with a host of new launches, product innovations and store openings, proving the sector’s ongoing resilience. It’s worth $546 billion (£433.2 billion) and, despite a looming recession and supply chain challenges, continues to grow every year. Visit Our Site

Despite the political and societal issues that have impacted the beauty industry over the last few years, consumers are still seeking innovation and change. Brands are responding by re-designing their products and introducing new technologies.

Aside from focusing on addressing a range of socie

tal concerns, consumers are increasingly rejecting one-size-fits-all product offerings. They want more natural ingredients and are demanding that their skincare be tailored to them by analysing their skin and lifestyle. For example, over a third of UK facial skincare users are interested in using formulas that have been created especially for them.

In addition to providing more information about the ingredients they use, many brands are introducing new technology that allows them to personalise their packaging and offer on-demand delivery services. For example, Ulta partnered with DoorDash to launch same day beauty delivery this year and Givenchy has teamed up with the South Korean metaverse Zepeto to give its customers access to virtual try-ons.

While celebrating individualism may be central to the beauty movement of the moment, cyclical trends will continue to dominate. As a result, we expect to see beauty inspiration from the early noughties across the year – think baby braids, thin eyebrows and icy eyeshadow.

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