Once you’ve prepared your first newsletter and chosen the right email marketing solution for your business, it’s time to start tracking some key performance indicators (KPIs) to see how your campaign is doing. The following curated list of Newsletter kpis will give you a rounded view of your newsletter’s success and help you to identify what needs to be improved.
How do you measure email campaign performance?
The list growth rate is an essential email campaign metric to track, as it shows how many new subscribers are added to your mailing list. This is calculated as follows: list growth rate = [(new subscribers + unsubscribes) / total number of subscribers]
Open rates are another important indicator to track, as they show how many recipients actually read your newsletter. A high open rate is a good sign that your content is relevant to your target audience and keeps them interested. To increase your open rate, make sure that your emails are interesting and well-designed, and that the subject line is relevant to the content of your newsletter.
Bounce rates are another email campaign metric that you should keep an eye on, as they indicate how many of your e-mails failed to reach their destination during the newsletter campaign. This can be either a hard or a soft bounce, with a hard bounce signaling that there is a problem with the e-mail address and a soft bounce indicating a temporary issue such as a full inbox.
The final newsletter KPI to track is the email conversion rate, which reveals how many recipients carried out a desired action after reading your e-mails. This can be anything from a purchase to filling in a survey. To improve your conversion rates, try to offer a compelling reason for recipients to act, such as discounts and exclusive offers.